We’re excited about our latest collaboration. This time, the ExplainVid team worked with Prüvit Ventures, Inc., a company that is the leading provider of ketone technology. Keto//OS is a first-of-its-kind consumer product that provides elevated blood ketone levels to the body. The product—and ketosis itself—is fairly new to the public, so we had to start the explainer video with a bit of background about how the human body works. Fortunately, campfires and human metabolism are quite similar, so we had a thought…

Without context, this may sound far-fetched, but a simple spoken and illustrated comparison can be the best way to explain a process or idea. So, we visualized throwing food into a bonfire with a battery icon to the right.

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